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Business Development Executive

Business Unit:  Security Services
Career Area:  Operations and Administration


Position/Employment type: Business Development Executive



Organization/Reporting line:

Reports to: Head of Sales, Kenya

Direct Reports: N/A

Place of work/Travel: Nairobi


Job Summary:

The Business Development Executive is tasked with promoting, selling, securing orders from existing and prospective customers within the assigned branch/territory in line with agreed set targets; and ensures client retention for increased profits. 

Key Responsibilities:

  1. Sell and introduce new/existing products to the market;
  2. Secure new orders from prospective customers and from existing clients by up selling and cross selling in line with set individual targets; 
  3. Demonstrate products and services to existing /potential customers and giving professional advice/assisting them in selecting those best suited to their needs; 
  4. Develop clear and effective written proposals/quotations for current and prospective customers and do follow ups with an aim of closure. Participate in preparation of bids as required; 
  5. Establish, develop and maintain business relationship at all levels with current / prospective      customers both retail and corporate in the assigned territory/branch and generate new business for the organization’s products/services; 
  6. Make telephone calls and personal visits and presentations to existing and prospective customers with an aim of penetrating new markets in the branch/territory for market growth and branch coverage; 
  7. Coordinate sales effort to the end with marketing, customer care, sales management, accounting, operations, technical and any other department represented in the organization; 
  8. Keep abreast of product applications, technical services, market conditions, competitive activities, advertising and promotional trends through the reading of pertinent literature and consulting with marketing and technical service areas; 
  9. Manage and retain all existing and new clients, both Corporate and retail allocated and acquired in ones portfolio for business growth; 
  10. Conduct market research, analyse the territory/market’s potential and determines the value of existing and prospective customers’ value to the organization. Supply the management with oral and written reports on customer needs, problems, interests, competitive activities, sales, prospects and potential for new products and services. 
  11. Plan and organize personal sales strategies by maximizing the Return on Time Investment for the territory/segment; 
  12. Actively use CRM as required and expedite the resolution of customer problems and complaints; 
  13. Create and manage a customer value plan for existing customers highlighting profile, share and value opportunities; 
  14. Manage successful implementation of annual price increase to existing customers; 
  15. Follow up on sales and ensure collection of the initial deposit as required by company policy for new customers and assist the company in future collections as and when required; and 
  16. Prepare and submit sales reports and other paperwork for effective order processing and for management analysis


Refer to KK Security Authority Matrix.


The Business Development manager is accountable to the Head of Sales, Kenya - Nairobi for the responsibilities stated in this job description. These responsibilities will be monitored and managed through the mid-year and annual performance review and supported through the monitoring of KPIs.



  • Demonstrate a high degree of sensitivity, confidentiality when dealing with internal and external customers;  
  • A go-getter, enthusiastic, results oriented with excellent interpersonal, communication and social skills;
  • A forward planner with clear focus, well-organized, detail-oriented and able to multi-task;
  • Have a high sense of accuracy, attention for detail and with strong analytical ability;
  • Business acumen, strategic thinker with ability to make sound decisions for the business; 
  • Have good numeracy, problem analysis and reporting skills;  
  • High moral standing with impeccable integrity; and 
  • Good market research skills and conversant with the market trends within the industry. 

Qualifications & Experience:

  • Bachelor’s Degree or Diploma in Marketing/Sales or related field; 
  • At least five (7) years’ experience in sales field;  
  • Experience and exposure selling within the security industry; 
  • The ability to work under pressure; and 
  • IT Savvy with good working knowledge of computers.

GardaWorld: Make the world a safer place

GardaWorld is a global leader in the security industry, offering a wealth of opportunity to individuals looking to gain experience and develop professionally in a growing industry. We offer flexible schedules, diverse work assignments spanning multiple industries, and training and career advancement opportunities. We embrace diversity and welcome newcomers, women, students, retirees, reservists, veterans, and more to join our team, as we are proud to be an equal opportunity employer.

We thank all candidates for their interest; however, we will communicate only with the selected candidates.

Job Segment: Business Development, Market Research, CRM, Advertising, Sales, Marketing, Technology

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