Lead, Email Marketing & Lead Nurturing for the Global Marketing Team

At GardaWorld, there is a whole career waiting for you!

GardaWorld is currently looking for a Lead, Email Marketing & Lead Nurturing for the Global Marketing Team

Location: Ville St-Laurent

Your mission

As Lead, Email Marketing & Lead Nurturing, you will be responsible for designing, implementing, and optimizing GardaWorld’s email marketing and lead nurturing programs. Reporting to the Director, Growth Marketing, you will oversee automated workflows, segmentation strategies, and performance-driven email campaigns to increase lead engagement and pipeline conversion.

You will own the end-to-end email marketing strategy, collaborating with performance marketing, content, and sales teams to ensure that GardaWorld’s email programs effectively nurture prospects through the marketing and sales funnel.

This is a high-impact role for a data-driven marketing professional who is passionate about email automation, personalization, and conversion optimization.

Your Responsibilities

• Develop and Execute Email Marketing Strategy: Oversee lead nurturing, drip campaigns, and triggered workflows to enhance customer engagement and conversion rates.
• Own Marketing Automation & Segmentation: Implement segmentation strategies that drive personalized engagement and lead scoring models.
• Enhance Lead Nurturing Programs: Work closely with Sales, Performance Marketing, and Content teams to develop strategic nurture sequences that accelerate leads through the funnel.
• Optimize Email Performance: Continuously analyze email engagement metrics (open rates, CTR, conversion rates) and apply A/B testing to optimize performance.
• Ensure CRM & MAP Alignment: Collaborate with the Marketing Operations & CRM team to maintain database health, compliance, and seamless email delivery.
• Support Business Units:  Provide email marketing expertise for GardaWorld different business units to ensure scalable, effective campaigns.
• Compliance & Deliverability:  Ensure all email communications comply with GDPR, CASL, CAN-SPAM, and other global data privacy regulations.
• Leverage Data & Insights:  Use real-time dashboards and analytics to track email performance and inform campaign optimizations.

Required qualifications

• 7+ years of experience in email marketing, marketing automation, and lead nurturing.
• Hands-on expertise with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua) and CRM tools (Salesforce, Dynamics 365).
• Strong background in segmentation, personalization, and dynamic content strategies.
• Experience in B2B marketing, with a deep understanding of lead nurturing and conversion optimization.
• Analytical mindset, with proficiency in A/B testing, email performance metrics, and multi-touch attribution models.
• Ability to work cross-functionally, aligning email strategies with sales, content, and performance marketing.
• Excellent communication and project management skills.
• Bilingual (French/English) preferred.

Skills and abilities required

• Strategic Email Marketer: Deep understanding of behavioral triggers, lead scoring, and conversion tactics.
• Data-Driven Decision Maker: Experience with email performance metrics, deliverability, and optimization strategies.
• Collaboration & Leadership: Ability to work cross-functionally to align email initiatives with broader marketing objectives.
• Adaptability & Innovation: Passion for testing, learning, and improving email performance in a dynamic environment.

Success Metrics

• Lead pipeline effectiveness (MQL to SQL conversion rates)
• Email engagement & performance (open rates, CTR, conversion rates, bounce rates)
• Database health & segmentation accuracy
• Contribution of email marketing to overall revenue and pipeline growth

What GardaWorld can offer you:

• Competitive salary and benefits package
• Comprehensive group insurance & RRSP plan with employer contribution
• Professional development opportunities, including access to industry conferences and training
• On-site gym access and cafeteria with delicious meals
• Free parking at the office
• A collaborative, high-performing team within a global

At GardaWorld, we are committed to fostering an environment that values excellence, accountability, and innovation. If you are passionate about performance marketing and digital strategy, we encourage you to apply.

Although all applications are considered, only those candidates selected will be contacted.