Senior Director - Growth Marketing

An exciting career opportunity awaits you at GardaWorld!

About Us

GardaWorld is made up of different brands backed by more than 132,000 employees in 45 countries. To be part of the team, you need to be the kind of person who thrives in a fast-paced environment, and ready to work for a world-class organization that values an entrepreneurial culture. In other words, at GardaWorld, we like people who are proactive, hands-on and take initiative.

The Senior Director – Growth Marketing is the orchestrator of our performance-driven digital marketing efforts and will play a critical role in accelerating the growth of GardaWorld and its divisions on a global scale. We are looking for a leader who can structure, inspire, and evolve a team of experts while navigating seamlessly through a complex and ever-evolving matrix environment.

This strategic and operational leader, at the helm of a multidisciplinary team of approximately 15 people, must possess a sharp analytical mindset, strong leadership skills, and a proven ability to execute with rigor in fast-paced business-driven contexts. They must have a deep understanding of digital acquisition and full-funnel marketing mechanisms, the ability to connect global strategies to local execution, and the capacity to demonstrate tangible marketing impact on pipeline, conversion, and revenue growth.

In short, we are looking for a growth leader who can align channels, data, and teams around a common obsession: creating value, quickly and sustainably.

KEY RESPONSIBILITIES

Leadership and Team Management

• Lead a team of managers, specialists, and leads across multiple functions (email, paid media, website, content, SEO/SEM, analytics, social media, conversion optimization).
• Structure processes, clarify roles, and ensure operational excellence within a complex matrix structure.
• Support talent development and foster a high-performance, collaborative, and accountability-driven culture.

Growth Strategy & Performance

• Define the global growth marketing strategy, aligned with business goals and the specific needs of each business unit (BU).
• Work closely with the BU-assigned marketing leads within the team to translate strategic priorities into executable campaigns.
• Orchestrate digital acquisition, nurturing, and conversion initiatives across all relevant channels.

Channels and Campaigns

• Oversee full-funnel digital marketing campaigns, integrating paid, organic, social, email, ABM, and automated channels.
• Lead and evolve GardaWorld’s web strategy (corporate and divisional) with an expanded vision of the website's role—not only as a lead generation tool, but as a useful, engaging, and high-performing experience platform.
• Ensure each website—whether global or BU-specific—meets functional user needs, whether it’s used by a salesperson as a demo tool, a prospect exploring our offerings, or an existing client seeking additional services or information.
• Ensure the user experience (UX) is designed to optimize both conversion and user value, including accessibility, intuitive navigation, clear content, contextual relevance, and personalization.
• Drive CRO (conversion rate optimization), UX/UI improvements, landing page development, continuous improvement, and the integration of digital tools supporting both performance and experience.
• Oversee web partners and agencies, ensuring strong alignment with business goals, BU priorities, and technology best practices.

Analytics, Measurement & ROI

• Collaborate closely with analytics and data experts to build performance dashboards, track key KPIs, and generate actionable insights.
• Promote a test-and-learn culture, including A/B testing, creative experimentation, and ongoing optimization.
• Deliver clear and impactful reporting to senior leadership and BU stakeholders.

Profile

• 10+ years of experience in digital marketing, performance marketing, or growth strategy.
• Proven experience managing multidisciplinary teams in an international B2B context.
• Deep knowledge of digital channels (SEM, programmatic, SEO, social, email, automation, web, CRO, analytics).
• Ability to operate effectively within a matrixed organization and work with diverse stakeholders (sales, product, brand, IT, agencies, different countries, etc.).
• Strong analytical mindset, strategic thinking, and excellent communication skills.
• Bilingual (English/French) is required.

Key Competencies

• Transformational and mobilizing leadership
• Strategic thinking and strong results orientation
• Management of complex, multi-BU projects
• Marketing performance analysis and ROI focus
• Cross-functional collaboration and influential leadership

Success metrics

• Pipeline generated and influenced by marketing
• Conversion rates by stage (visitors → MQL → SQL → opportunities)
• Cost per lead (CPL), ROAS, and channel efficiency
• Quality of collaboration with business units
• Effective deployment of global and local campaigns

What GardaWorld can offer you:

• Be part of a committed and competent team within a growing company.
• Competitive salary.
• Group insurance.
• Group Registered Retirement Savings Plan (RRSP) with employer contribution.
• Access to a gym located at our head office.
• Cafeteria offering delicious lunches.
• Free parking at the office.
• Managers who care about the well-being of their employees.