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Digital Marketing or Web Analyst

Business Unit:  Corporate
Career Area:  Operations and Administration
Location: 

Montreal, Quebec, CA

 

Reporting to the Director, Marketing and Communications, The Digital Marketing Analyst is a key member of the Marketing and communications team and is responsible for analyzing and reporting on the company’s digital performance. It is an exciting role for someone who thrives in a fast-paced environment and who wishes to work for a world-class organization that fosters an entrepreneurial culture.

 

At GardaWorld, we consider data to be one of the world’s most valuable resource. We are looking for someone who loves both data and technology as much as we do. The successful candidate is highly skilled at evaluating trends and is able to provide the insights and recommendations to support our business decisions. He or she strives to continuously improve our programs and campaign performance, as well as maximize lead generation and user growth.

 

 

Responsabilitie:

 

 

 

  • Monitor, analyze and interpret traffic results and user behaviour on all our digital properties and external platforms including search platforms, campaigns, social media, etc.;
  • Identify trends, issues and opportunities to improve lead generation, conversion funnel performance and overall user experience;
  • Perform ongoing SEO and site audits, conduct keyword optimization research;
  • Monitor industry changes in SEO, web industry, digital advertising and apply best practices;
  • Proactively monitor KPIs and identify traffic growth opportunities that will translate into conversions and leads;
  • Design and maintain dashboards in collaboration with the team and agencies;
  • Lead the team’s weekly statuses;
  • Provide monthly reporting updates and results including KPIs, budgets and objectives, present insight and recommendations to improve campaign and overall web performance;
  • In collaboration with the team, provide recommendations for our campaign and website design strategy and plans;
  • Participate in web development and roadmap projects;
  • Work with external marketing and digital agencies to test, adjust content, improve campaign performance and increase ROI.

 

    

 

 

Experience and Skills:

 

 

  • French/English bilingualism;
  • 4 years of experience in web analytics with experience in digital marketing and related fields;
  • Solid experience in campaign & platform tagging tracking, SEO, SEM, Google analytics platform and functionality, Google Tag Manager and/or other equivalent tag management systems;
  • Strong technical and business skills in analyses, data management and reporting Google/DataStudio, Facebook, campaign Automation & CRM tools (Pardot, CRM dynamics, Salesforce), etc. and/or other relevant tools.
  • Can easily interpret data, present findings and recommendations;
  • Problem-solver and creative strategic thinker;
  • Self-starter who can work with minimal direction;
  • Detail-oriented, highly organized with a focus on a high-quality of work;
  • Strong interpersonal skills; ability to work in teams;
  • Must be assertive, take initiative, and be a proactive change agent;
  • Must be able to meet tight deadlines;
  • Knowledge of Drupal and other CMS, as well as HTML, CSS, and JavaScript are considered an asset.

 

 

 

We offer the following advantages:

 

 

  • Employee benefits;
  • Workplace in Griffintown, easily accessible by public transit;
  • Cafeteria on site;
  • International company offering several long-term career opportunities.

 

 

 

 

 

GardaWorld: Make the world a safer place

GardaWorld is a global leader in the security industry, offering a wealth of opportunity to individuals looking to gain experience and develop professionally in a growing industry. We offer flexible schedules, diverse work assignments spanning multiple industries, and training and career advancement opportunities. We embrace diversity and welcome newcomers, women, students, retirees, reservists, veterans, and more to join our team, as we are proud to be an equal opportunity employer.


We thank all candidates for their interest; however, we will communicate only with the selected candidates.


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